As I stood with raised champagne glass to celebrate the unveiling of the installation work, it occurred to me how incredibly powerful a well-conceived installation project can be. Here I was, surrounded by respected leaders and highly educated men and women, who were experiencing career validation in a way that no salary increase or publicity campaign could match. And not only did this installation serve, in a way, to thank and recognize achievements, it also served as a breakthrough branding effort. Employees, new and old, were reminded of how National Opinion Research Corporation (NORC) had achieved such prominence in its field, and clients and vendors were educated about the pivotal moments for the organization. What better way to brand your organization than by influencing the captive—and highly influential—audience that walks through your hallways day in and day out?
Installations are a high visibility and high impact branding opportunity for companies and organizations looking to make an impression that pays dividends. In our experience, installations are true memory makers and excitement builders. Over the past 13 years in this business, people remember the exhibits that were installed on their walls and in their halls—and can even recite key facts that were highlighted on the pieces—much more than the print brochures.
We’ve found the most successful installations focus on historical context, significant achievements, timelines, visionary leaders, brand attributes, organization goals and initiatives, profiles of customers, employees and leaders and product breakthroughs. You want to reinforce what your organization stands for, what you have achieved and where you are headed. Installations can be designed in a myriad of ways—they can be permanent or movable, interactive or static. We’ve found that our client installations typically have a much longer “shelf life”—beyond that of brochures and web sites—thereby offering a cost advantage, over time, that these other materials cannot match.
In addition to the brand building opportunity, an installation that is thoughtfully created serves to enhance your workspace. The most optimal time to plan an installation project is when your organization is planning to move to new office space. To achieve the right solution, we’ve worked alongside interior designers and architects to ensure that our client’s brand is infused into their workspace in a smart, meaningful way. We’ve also tackled projects in existing client workspaces, in which the end product transforms the space to take on new purpose and power. Just think of the lost marketing opportunity currently on your blank walls! The opportunities are endless.
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